Airlines in a Crisis

SAS Forward plan is not going well. The savings they where to get from the pilots was just to big a hill to climb for the unions. Not only wouldn't SAS hire back direct 450 pilots let go under the pandemic. The company tried the ruse with som irish underling companies to hire further pilots on new contracts far from scandinavian union influence. A move that didn't work for Norwegian and now has ended in a total 3 country pilot strike for SAS. Even the last weeks of potential strike has probably brought new bookings down to near 0 because both sides have all the way talked about potential bankruptcy. And now when tens of thousands hollidaymakers every day is looking for alternatives in an already overfull market the SAS reliability it depended on for its necesseraly slightly premium prices is in the dumps. This is a case where all press is not good press. Wonder how Werf got on in negotiations between swedish, danish and norwegian dealbrokers, unionreps and SAS mgmt mainly repre...

The first European airline to fail in the very beginning of CoVid19 was Connect Airways or FlyBe as most like to call it. Was that necessary. From a pure financial standpoint it certainly looked that way. Running constant losses and with owners tired of constantly refilling it with money. I say money because it wasn't really cash but more promises of such. As an airline it had some things going fore it. A good AOC for a multiple of types of aircraft that made it a vendor in a market of its own. Large enough but not a direct threat to the likes of easyJet and Ryanair. And for the network airlines it was more a supplier than a competitor. However for many years it had leaders and management that took it in to many directions spending money on costly rebranding and too many different types of aircrafts. Many thinks it would be better as a regional with the smallest of aircrafts but those kind of routes are better left to even smaller niche players. It could have carved out a mar...

Over time Norwegian should be split in 2 units under an umbrella managments to purify the single aircraft type principe of a true Low Cost airline. There can be no profitable Low Fares without Low Costs. The short haul (NSH) 737 part should concentratte on servinf te scandi/nordic market where it can capitalize on its namerecognition and customer belongingness. with additional routes from there to sun destinations and other Norwegian long haul hubs. The long haul (NSL) 787 part should be based elshewhere like Dublin or London Gatwick. Together with overall management of both companies. From here it would become the only really independent Low Fares intercontinental airline. All others are just offspring of full service airlines where the core of the company are not really in it 100%. Both parts should initially during the pandemic offer a Sanitized class and a Couldn't Care Less class (see other post) to appeal to the broadest market and get more flying. As time goes on they ...