Airlines in a Crisis

The airline business has always been a cyclical roller coaster of ups and down and its sesoned participants would do well in remembering that after 7 fat years comes 7 meagre ones, not always on that schedule. How you handle it is different from country to country and sometimes from company to company.  American airlines sway from one crisis to the next paying out all they cane to management, share- and other stakeholders in the good times. Always relying on that their government will see them as critical infrastructure and always bail them out. Privatise profits and socialise losses. The top management of Ryanair on the other hand remembers 9/11 very well and have ever since insisted on holding on to as much cash and building up as much equity in the company as possible. They are a large company in a small and not very rich economy so they know they have to handle any coming crisis on their own.  Norwegian fell into it because their current top management have minimal experience from

What is Norwegian doing. They have only managed to fly 10% of the number they flew last year. Ryanair on the other hand have flown 50% on 2/3 of the amount of flights they flew last year. That is about 72% of seats on every flight sold compared to 97% for same period last year. This lead to that Ryanair had no problem getting in an extra 400 million cash from sale of new shares. This is about twice what Norwegian says they need to get through the next 6 months. But who is going to invest in a company that already this year have burnt their shareholders. In fact a  company that has made a habit of doing it nearly every year. Not without getting in some new brooms rather than the one that after just a few months in the job abandoned them alltogether. Fact is in the airplane business there is always some crisis going. 9/11, oil price above USD 100 and whole fleets grounded. One can't just hibernate and wait them out but need to produce whatever one can no matter what the circums

It's not a crash / downturn / new normal for a business started now. They don't have a lot of parked planes they have to pay for or staff costs for people that have nothing to do, or now massively oversized other fixed costs for an airline 4 times what they are flying. Their start out cost base will be where other airlines are trying to get to through negotiating pay and lease reductions. And what for established airlines will just be a (partial) future return to normal will for them be a giant upswing. Add in a bit of what others can't do because it isn't like it used to be and you could be on to a winner. Something for CoVid19 times like optional social distancing through middle seat free. Flexible changes instead of outright refunds. Remember they don't have a massive presale either of seats that may or may not be taken up, so they should now that they who book now knows the pandemic story. New airlines now have a massive selection of used and new planes fro

Some airlines, like Ryanair, demand all online check in while others, like Emirates, demand desk check in. Some want more checked in baggage and less carry on while others demand more carry on and less checked in. It seems that full service airlines want more control and less obstacles demanding check ins where they can hand out kits of sanitizing measures and less passenger handling by hand of anything in the cabin. Low Fares airlines go for more of what the passenger can do and less of what they have to do. A policy they have pushed for years. So no real change there then, even in a communicable disease crisis.