Airlines in a Crisis

Who convinces airlines that the solution for all their problems are a rebrand. Or for any othe rcompany for that matter. Rumours are coming out that Flybe was weeks from a rebrand when they collapsed. A rebrand due to some baggage failure that supposedly had made the airline name toxic ant that could only be fixed with a new name.  Remember a new name is unknown in the market and will not only cost to effectuate but also swallow up massive amounts of cash for marketing to get it known so potential passengers can trust it enough to book with it. And trust is important in the airline sector. We trust after all the Airline to bring us safely from A to B and that is not all ablout that we get value for our bucks but that we actually arrive physically safe.  That kind of trust is not easily built so any rebrand will have to be linked to the old brand name and suddenly the whole purpose of it evaporated. The only winners are the marketers and their often outside brand designer helpe...

The first European airline to fail in the very beginning of CoVid19 was Connect Airways or FlyBe as most like to call it. Was that necessary. From a pure financial standpoint it certainly looked that way. Running constant losses and with owners tired of constantly refilling it with money. I say money because it wasn't really cash but more promises of such. As an airline it had some things going fore it. A good AOC for a multiple of types of aircraft that made it a vendor in a market of its own. Large enough but not a direct threat to the likes of easyJet and Ryanair. And for the network airlines it was more a supplier than a competitor. However for many years it had leaders and management that took it in to many directions spending money on costly rebranding and too many different types of aircrafts. Many thinks it would be better as a regional with the smallest of aircrafts but those kind of routes are better left to even smaller niche players. It could have carved out a mar...