Posts

Showing posts with the label economic

Airline rebranding a costly exercise with doubtfull value

Who convinces airlines that the solution for all their problems are a rebrand. Or for any othe rcompany for that matter. Rumours are coming out that Flybe was weeks from a rebrand when they collapsed. A rebrand due to some baggage failure that supposedly had made the airline name toxic ant that could only be fixed with a new name.  Remember a new name is unknown in the market and will not only cost to effectuate but also swallow up massive amounts of cash for marketing to get it known so potential passengers can trust it enough to book with it. And trust is important in the airline sector. We trust after all the Airline to bring us safely from A to B and that is not all ablout that we get value for our bucks but that we actually arrive physically safe.  That kind of trust is not easily built so any rebrand will have to be linked to the old brand name and suddenly the whole purpose of it evaporated. The only winners are the marketers and their often outside brand designer helpers, that

Is Airline chiefs fibbing about middle seat free on flights being economically usnsustainable

Let's take som quick math to Ryanair's O'Leary's claims that middle seat free is unsustainable. According to the Ryanair results presentation their average fare is 37 euro. Add 50% and it becomes 55.5 Still below Easyjet's current of 59 according to the same presentation. Will an extra 18 euro 50 cents really stop people from flying if it means they could be safer from viruses. It seems more of a pshycological problem for top brass rather than for any real economic reason, that airlines think they should be excempt from the physical distancing that every other business have to put up with. Some will always persist on squezing the last of capacity out of both materiel and staff, even at the cost of suffering, for others. The only thing a temporry 50% rise in ticket prices put an end to is O'Leary's plans about releasing a rush of Low Fares to get further market share from competitors, as long as they don't do just the same with borrowed money. I am su