Airlines in a Crisis

  If the Wizz air chief is right in that CoVid19 will lead to a permanently reduced airline passenger market combined with more direct flights and much less hub and spoke, then the LoCo's are going for the wrong aircraft with their demand for more and more seats per aircraft. More direct routes and less demand should mean a market of planes with less seats each to avoid the booking confusion of trice weekly flights instead of daily. After all sample Ryanair made their lo-co start with 130 seat planes, then 186 seat and soon they will be up to 200 and then 220 with an extra cabincrew. Larger planes and still just 2 pilots in them might lower costs per seat but if they have to keep fire-selling the seats could it decrease profit per planeload.

There is little new and inovative thinking when Norwegian goes hat in hand to the government and asks for money. Its the traditional story of more loans, more shares, business plan and selling stuff other than seats, which is what an airline should live of. What is needed is a new aproach instead of the same as every other business on the planet. Airlines are different. They sell something even civil servants are interested in performing their work, travel. Not that we expected anything innovative or airline related from the newbie to the aviation world that the CEO of the airline Norwegian in reality is. Norwegian should go the the government and say we need 3 to 4 billion Nkr now for forward ticket sales that the civil servants can use for travel over the coming years. Preferably after normal forward sales volumes have been reestablished. As a caveat it should promise to use some of that to refund outstanding claims from customers that didn't travel due to lockdowns. Who will...

Constantly newer planes with better engines are not enough when one do both short haul and long haul and can't compete in the investments race. But Norwegian could become the most environmentally green combination airline by lightning the load and stuffing them in. If one think the smallest fuel burn per passenger kilometer lightning the seats are one way. Get writhe of the heavy business class seats and fill the plane with the lightest seats you can find. But something that still don't feel like church pews to sit on. And no business class means no extra heavy crockery or bottles of drink, or double set of trollies. The single class system would also add seats for 12 or more extra passengers in long haul meaning more heads to divide the fuel burn on. If you don't hand out newspapers and magazines you don't need seat pockets either. Away with them and even more weight saved, plus a bit of extra legroom or alternatively maybe even an extra row of seats. You are al...

In these CoVid19 times it is even more important to simplify the interior of your planes to create as few touch and other virus transfer points as possible. Norwegian still practices having a cloth piece where you lean your head on rather than just the leather seat. Leather is much easier to clean with disinfectant than cloth that ideally should be removed and washed after each flight, but ain't. They might look nice with the airline name on them but one would think that by the time the passengers find their seats they already know they are flying with Norwegian. The emergency procedures are still on a loose sheet, even if laminated. Sticking these permanently to the seatback in front removes the need of touching it. In all seat pockets is a contamination trap in these pandemic times. Away with them.  And while we are on the theme of seats. Leaning seatbacks. Away with them. They are an extra unnecessary cost and mostly a bone of contention that add very little to the comfort ...

Norwegian have tried to have a service level more like easyJet than Wizz, and that has not really worked out for them. Maybe they can never reach the really ULCC levels being based in a high cost country like Norway. But the loyalty from their core customer base is more based on regional belonging than a steadily eroding included service level through adapting the Ryanair way of everything is an additional extra. They should more try for bettering Ryanair by mimicking the early days of Ryanair when they where an ULCC Ultra Low Cost Carrier. There are definitely an alternative way forward for Norwegian with less frills freeing up many costs and more important removing distractions for the staff and management. Anything other than a single menu offering should sample be avoided. All cabin staff should serve the whole cabin that should be of a single type configuration even on long haul. Let other airlines take the premium segment and simplify the product offered. That would also give e...

What some fresh airline ceo's with no relevant airline background don't seem to get is that airplane seats are fresh produce. When the plane have taken off the unsold seats are no longer sellable so spoilt. Actually even 2 hours before it takes off. That is why hibernation is a bad solution for an airline. You can hibernate the planes, at a cost, but not the potential seat kilometers those planes could have produced. Every day you have a potential for selling so and so many seats based on your resources available and they largely need to be sold before the day begins. It's like preselling strawberries you haven't picked yet. Every day you know there will be so and so many to sell and by the end of the day they are spoilt and thrown out. Even though fruit and veg are easier because some can be sold on sale tomorrow and in worst case sold as animal feed thereafter. Seats not sold and routes not flown, and where the plane haven't been utilized elsewhere, have no valu...

The Ryanair principle is all passengers are the same. However none of their basic principles seems so strong they can't be broken. Take the free seating. Fallen by the wayside. Single queueing always with families and they who needed help boarding first. Also gone. Anything to make an extra buck looks like their new way. Could this lead to a 2 or more class division of the cabin. After all full service airlines saw it as a cheap way of charging twice as much, or more, for the tickets. But when does it then stop to be a Low Cost and just becomes another full service with slightly lower fares. Norwegian is running a 2 class principle with more spacious seating in its premium cabin. But then it is more a Low Fare than a fully Low Cost competitor. Yes is tempting for those quite a few extra quid some are willing to pay for a little more be it space, food or service. But how much does it cost to have 2 sets of cabin standards, 2 types of meals and, 2 types of queues. And how distract...