Norwegian management not happy with just running an airline
Its presentation to the annual general meeting today showed a future where it is planning to be an "enterprise within future mobility". Never mind whether that is planning to be "great", but few shareholders like to ambitious diversifications within an enterprise. Not only does it divert managments attention away from the core, but shareholders think they are the best judges of their investments and if they want to invest in other modes of transport they do that separately. Norwegian managments shorter timeframe plan is to be just a "good organisation within the aviation industry". Good means mediocre in this context. Nobody has an ambition of that. Best in its field and revolutionise is words more used in future plans about ambitions. This lack of airline focus shows also in the new organisational chart. Operations is twice removed from the CEO below not only a large stab and a separate airline chief but also a customer chief. Far from the Low Cost m...