Airlines in a Crisis

Last years plan of decorating the edges of the accounts with removing a few new non profitable routes seems like the equivalent of putting lipstick on a pig. Much more needs doing and I doubt the current management are the ones to do it, except for some financial tinkering. They certainly do not  seem to have the airline experience needed, or from the right airlines, to know what makes a Low Fares carrier a Low Cost. Neither do the new ones added to the management team recently, who have absolutely no airline experience whatsoever. Are they trying to make Norwegian into a shopping mall or think the website rather than actually flying passengers and stuff is what will make the company profitable. There are certainly many steps the airline can do to make it more like the model of the industry Southwest. Where the principle of Low Fares Low Cost was first modelled and who have been profitable in nearly all of the years since, with very little industrial strife to boot. Take the ...