Market your strict following of the social distancing rules as a good thing
Some airlines see their strict adherence to social distancing as a marketing opportunity. Promising doubting passengers that they won't be seated within touching distance of somebody they don't know will attract people nervous about being infected in an environment they have little control over. https://simpleflying.com/jetblue-july-social-distancing/ This is the way to get more people up in the air. Not coming with unconfirmed swada about that nobody gets infected on an airplane just because it yet haven't been proven to the full extent of the law. If airline executivess really think their Hepa filtered airconditioning systems are so excellent in stopping all contamination would they approve if pubs and all other indoor crowded spaces also just demanded masks and turned their airconditioning up. They also suffer economically if they can't stuff people in to the degree they did before.