Airlines in a Crisis

Norse Atlantic Airways is the new transatalantic then true intercontinental airline where the founder of Norwegian Kjos and his partner Kise are involved.  It might be targeting Low Fares and according to its founder they have learnt the lesson that that have to be combined with Low Cost. Maybe and maybe not. They are going for ex Norwegian 787's wih the same seat configuration. That might save on leasing cost, what they are planning of fundraising do not equal to outright plane purchases, but it is 2 cabin classes again and that is not true Low Cost.  Add in the freight, which have proven crucial and resilient but is still a distraction but you migth as well since 30min turnarounds are out the window, and a new Low Cost concept needs to be invented. With usual pain for first movers, maybe a bit less for what will now be a second mover. Norway might be where this airline will be founded and somewhat hq'd but if they have learnt their lessons from the adventures with Norwegian ...

No matter how much blm flying to former colonies is still a stable revenue stream and among the most recession and CoVid19 proof among international passenger air-transport business you can do. The first to come back and get was flying between Portugal and its former colonies in South America. It actually hardly stopped. There are still a lot of connection between European states and their former colonies. And the later they where freed the more. It don't seem like resentment is the lingering frame of mind but more a continued sense of responsibility. Look at Britain and its consideration of offering immigration to all of its former colony Hong Kong residents. I mean the UK is keeping many of them in a continued cooperation arrangement even through sporting games. There seem to also be a certain amount of continuing business and trade between such constellations, resulting in non tourist traffic that are allowed also in a time of crisis. A lot of overseas students also travel t...

Over time Norwegian should be split in 2 units under an umbrella managments to purify the single aircraft type principe of a true Low Cost airline. There can be no profitable Low Fares without Low Costs. The short haul (NSH) 737 part should concentratte on servinf te scandi/nordic market where it can capitalize on its namerecognition and customer belongingness. with additional routes from there to sun destinations and other Norwegian long haul hubs. The long haul (NSL) 787 part should be based elshewhere like Dublin or London Gatwick. Together with overall management of both companies. From here it would become the only really independent Low Fares intercontinental airline. All others are just offspring of full service airlines where the core of the company are not really in it 100%. Both parts should initially during the pandemic offer a Sanitized class and a Couldn't Care Less class (see other post) to appeal to the broadest market and get more flying. As time goes on they ...