Airlines in a Crisis

There is little new and inovative thinking when Norwegian goes hat in hand to the government and asks for money. Its the traditional story of more loans, more shares, business plan and selling stuff other than seats, which is what an airline should live of. What is needed is a new aproach instead of the same as every other business on the planet. Airlines are different. They sell something even civil servants are interested in performing their work, travel. Not that we expected anything innovative or airline related from the newbie to the aviation world that the CEO of the airline Norwegian in reality is. Norwegian should go the the government and say we need 3 to 4 billion Nkr now for forward ticket sales that the civil servants can use for travel over the coming years. Preferably after normal forward sales volumes have been reestablished. As a caveat it should promise to use some of that to refund outstanding claims from customers that didn't travel due to lockdowns. Who will...

The one part of Norwegian's top leaders that seems to be doing ok even in Corona times is Finance represented by Geir Karlsen. But then he was the CEO for a few months. On the other hand this concurrent story of delayed aand abandoned presentations of the current staate of affairs is wearing a litle on the mantle gained during the financial restructuring of the airline. Operations is not doing well in neither running an airline consiting of a fleet of 7 planes. Nor can they organize the and neither do they have a plan for how to expand and test the waters for other possiblilities. With that we can put a minus on the PR and press handling department because the way they have defended this shambles reminds us of the days of Comical Ali. Engineering also seems pretty distant if they think having only 7 planes in action instead of rotating the whole fleet to keep it current and avoid massive maintenance costs at the end. And what about that other Dreamliner fleet where nothing is m...