Airlines in a Crisis

A single airline could completely dominate a reopened Rygge airport. Think all the slots just for itself with the whole airport designed around its own needs. Including passenger sluicing and offices. All available relatively reasonable since its closed at the moment with no reopening in site without an  anchor airline. It could certainly become a hub and an easy & smooth airport to connect through. We are thinking a transatlantic hub with incoming connections plus feeding and drawing from the Oslo east and Swedish market. Remember Oslo east is seen as the lesser part of Oslo with a lot of suburban somewhat high rise sprawl and even more OBOS. The last is the social way of financing your housing needs where only part of the loan is yours and part is a joint with the other apartment owners. This for they who don't have the financial strength to obtain the full mortgage themselves. Parking could be made much cheaper at Rygge than OSL where prices are on the expensive side and...

Over time Norwegian should be split in 2 units under an umbrella managments to purify the single aircraft type principe of a true Low Cost airline. There can be no profitable Low Fares without Low Costs. The short haul (NSH) 737 part should concentratte on servinf te scandi/nordic market where it can capitalize on its namerecognition and customer belongingness. with additional routes from there to sun destinations and other Norwegian long haul hubs. The long haul (NSL) 787 part should be based elshewhere like Dublin or London Gatwick. Together with overall management of both companies. From here it would become the only really independent Low Fares intercontinental airline. All others are just offspring of full service airlines where the core of the company are not really in it 100%. Both parts should initially during the pandemic offer a Sanitized class and a Couldn't Care Less class (see other post) to appeal to the broadest market and get more flying. As time goes on they ...

Norwegian worked up a good brand in Low Fares transatlantic and to parts of Asia. Now when they are retracting to the Norway and Scandinavia market, plus probably something to bring those customers to some sun like Spain, Italy, France and similar, it leaves a market, new fleet and crews ready for easy prickings for the right operator. London Gatwick could be losing some of its main operators on the transatlantic market with Virgin shrinking and BA retrenching to Heathrow. So there is an opportunity for a partial ready made market to be exploited when traffic returns. And chances of a head start for they willing to dip a toe in the water, with the potential of real returns. Many have tried and failed in Europe-US low fares. Few had such a chance that now exists to make it also a true Low Cost. Utilizing the worked up brand of Norwegian could give an instant ready supply of potential passengers. Combine that with a great opportunity for exceptional deals on leases, low price on fuel ...