Airlines in a Crisis

This time it is an originally military airport Ryanair launched as a Low Fares hub for germans. For Hahn read Frankfurt as Ryanair has advertised it as since they forst started flying to Germany and it was their main foothold in the country. Ryanair is so focused on their crew and airport negotiations that they abandon bases and airports rather frequently. Including markets they have built up over years. Ths may be part of their move up the service ladders and into more established airport that is seen as the city's main place to fly to/from. Regardless of if its closer or further from the city. Advantage for newcomers is that these airports will now be in shock and receptable for any offer probably even low balls like they Ryanair first came with when they moved in all those years ago. After all most of them are pivately owned and open to negotiations. You don't either have to spend your own advertising money on explaining how they really are an airport of whatever ciety,...

The Ryanair costbase have in the later years been steadily creeping upwards as they have added frills and abandoned smaller airports for more mainstream ones only sometimes closer to city centers. Yes they have charged extra for the extras but it have let an airline like Wizz creep up under its radar and end up with a lower costs per passenger, according to Ryanair's own presentations. Is a perceived segment of potential customers, the business traveller, worth going after so much you'd give up the single most important competitive advantage you have had within the industry for years. The one that let you gain market share and dominance by your most important marketing tool, lower prices than everybody else. Wizz abandoned Frankfurt when the initial discounted deal on airport fees ran out. Ryanair have moved their flights from nearby Hahn and have stayed put even when costs went up. Maybe the need for deeply discounted prices to entice people back into the air will require ...