Airlines in a Crisis

What is Norwegian doing. They have only managed to fly 10% of the number they flew last year. Ryanair on the other hand have flown 50% on 2/3 of the amount of flights they flew last year. That is about 72% of seats on every flight sold compared to 97% for same period last year. This lead to that Ryanair had no problem getting in an extra 400 million cash from sale of new shares. This is about twice what Norwegian says they need to get through the next 6 months. But who is going to invest in a company that already this year have burnt their shareholders. In fact a  company that has made a habit of doing it nearly every year. Not without getting in some new brooms rather than the one that after just a few months in the job abandoned them alltogether. Fact is in the airplane business there is always some crisis going. 9/11, oil price above USD 100 and whole fleets grounded. One can't just hibernate and wait them out but need to produce whatever one can no matter what the circums...

The Ryanair costbase have in the later years been steadily creeping upwards as they have added frills and abandoned smaller airports for more mainstream ones only sometimes closer to city centers. Yes they have charged extra for the extras but it have let an airline like Wizz creep up under its radar and end up with a lower costs per passenger, according to Ryanair's own presentations. Is a perceived segment of potential customers, the business traveller, worth going after so much you'd give up the single most important competitive advantage you have had within the industry for years. The one that let you gain market share and dominance by your most important marketing tool, lower prices than everybody else. Wizz abandoned Frankfurt when the initial discounted deal on airport fees ran out. Ryanair have moved their flights from nearby Hahn and have stayed put even when costs went up. Maybe the need for deeply discounted prices to entice people back into the air will require ...

Maybe their towels was left on a sunbed somewhere.  Lufthansa have been negotiating with the German government for a multi billion euro package. Howeber german pride within the company have topped them from actuallya ccepting the money offered. For the first they don't want to give up slots iin the german airports they hold a stranglehold on. For the second they don't want civil cervants or even worse politicians keeping an eye on how they run things, or god forbid how large a new Mercedes top managmenet changes to every year. Pehaps it shouldn't have been so surprising, at least for they who knew luftie couldn't make money on transporting tourists. Well according to some insider commentators that is. But are instead depending on they who don't pay for the ticket themselves, and hopefully are not looking at the costs. That in a downturn is a castle built on sand.  Letting foreign Low Costs in and showing the natives how little they really could get away with pay...