Airline too traditional when looking for money in time of exceptional crisis
There is little new and inovative thinking when Norwegian goes hat in hand to the government and asks for money. Its the traditional story of more loans, more shares, business plan and selling stuff other than seats, which is what an airline should live of.
What is needed is a new aproach instead of the same as every other business on the planet. Airlines are different. They sell something even civil servants are interested in performing their work, travel. Not that we expected anything innovative or airline related from the newbie to the aviation world that the CEO of the airline Norwegian in reality is.
Norwegian should go the the government and say we need 3 to 4 billion Nkr now for forward ticket sales that the civil servants can use for travel over the coming years. Preferably after normal forward sales volumes have been reestablished. As a caveat it should promise to use some of that to refund outstanding claims from customers that didn't travel due to lockdowns. Who will protest when the money actually go to the people that suffered. As an ad on benefit it will free up money and create trust so potential customers start booking for future travel again.
There is willingness in governments to see airlines through the pandemic crisis and ensure that the competitors one knows continue to compete. Most like a continum and don't want to think about also having to create new competition after the CoVid19 crisis abate.
However special times demand special measures. To find those for an airline one need to know what make that type of business different from all other types, and less of what makes it similar. That requires in depth experience and an analytical mind. An ability to thinking outside the box isn't a downside either..
What is needed is a new aproach instead of the same as every other business on the planet. Airlines are different. They sell something even civil servants are interested in performing their work, travel. Not that we expected anything innovative or airline related from the newbie to the aviation world that the CEO of the airline Norwegian in reality is.
Norwegian should go the the government and say we need 3 to 4 billion Nkr now for forward ticket sales that the civil servants can use for travel over the coming years. Preferably after normal forward sales volumes have been reestablished. As a caveat it should promise to use some of that to refund outstanding claims from customers that didn't travel due to lockdowns. Who will protest when the money actually go to the people that suffered. As an ad on benefit it will free up money and create trust so potential customers start booking for future travel again.
There is willingness in governments to see airlines through the pandemic crisis and ensure that the competitors one knows continue to compete. Most like a continum and don't want to think about also having to create new competition after the CoVid19 crisis abate.
However special times demand special measures. To find those for an airline one need to know what make that type of business different from all other types, and less of what makes it similar. That requires in depth experience and an analytical mind. An ability to thinking outside the box isn't a downside either..
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