Is there a future where Norwegian still have LongHaul

The rescue plan leeks seem to be pretty consistant on that the future of Norwegian will contain shorthaul within  and to/from the Scandinavian market. Question is what about 787 LH.

Norwegian seem to historically have used a small profit margin created from its original and core business of the domestic and Scandinavian plus sun hollidays for same market, to subsidise an expansion into transcontinental including transatlantic flights. Without the latter beeing documented as anything else than a loss making business. Resulting in the whole company using a lot of red ink for its accounts.


There is a possibility for LH low fares business but one have to have the discipline for low cost operations that must go with it. The 787 proved a problematic choice for the company and maybe now one of the never narrowbody planes with la larger range would be a better option. Partially because the Scandinavian to sample US market is very small even from the capital cities, and most routes gain by having a regular daily service rather than twice a week. A singular type of plane would also optimise operations, engineering and pilot training, and could be obtained by a single passenger class on all routes.

The alternative is that Norwegian LH with 787's operates as a separate entity to utilize the name recognition but minimise the company including senior management distractions on 2 widely differenting markets. This was what the shareholders was afraid would happen to O'Leary when he was touting a LongHaul operation for Ryanair. Norwegian should follow the same path concentrating on a profitable dividend producing short haul operation and let those investors who where willing gamble on a separate, but reletated through optimized feeder and size-might purchasing cooperation, longhaul entity.


Whether any of this should utilize the normally congested London Gatwick airport is an open question. The slots might be valuable in itself again sometime in the future but the airport don't lend itself to optimized operations planning due to the possibility of having slots at suitable times for maximum utilization of planes combined with as high as possible convenience for passengers. The whole idea might be more a measure of vanity rather than something for the cool calculating heads that is needed to make low fares/costs transatlantic longhaul profitable. 

If one inisist on continuing with UK after full Brexit there are certinly many any airports that serve very sizeable cities compared to what is available in Scandinavia. But direct out of Oslo / Copenhagen / Stockholm sounds better and there are other american cities than New York. One needs to be more aware of the relating real home market convergence than old Norwegian was with its South America daliance. 

If they can't get writh of 2 to 4 of the 787's they could dip a toe in the water on a versy small transatlantic operation of some direct routes out of Scandinavia. But first get some freight together that can weigh up for the half empty planes they would start with, and in addition would stabilise a minimum income in case of further pawsenger movement restictions.


So in conclusion; if at all possible No. To maximize the possibility of a profitable Norwegian they should not go it alone on a longhaul business that risk jeopardising the investments of new share buyers. One would think it would make a problematic new shares sell even more difficult.






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