It might be named Norse but that's not where they will be flying

Norse Atlantic Airways is the new transatalantic then true intercontinental airline where the founder of Norwegian Kjos and his partner Kise are involved. 

It might be targeting Low Fares and according to its founder they have learnt the lesson that that have to be combined with Low Cost. Maybe and maybe not. They are going for ex Norwegian 787's wih the same seat configuration. That might save on leasing cost, what they are planning of fundraising do not equal to outright plane purchases, but it is 2 cabin classes again and that is not true Low Cost. 

Add in the freight, which have proven crucial and resilient but is still a distraction but you migth as well since 30min turnarounds are out the window, and a new Low Cost concept needs to be invented. With usual pain for first movers, maybe a bit less for what will now be a second mover.

Norway might be where this airline will be founded and somewhat hq'd but if they have learnt their lessons from the adventures with Norwegian they will be doing most of their bases elsewhere. One thing is the high general costs of Norway but even Scandinavia as a whole would be a very small market to feed 12 long haul Dreamliners. Expect UK, Spaim, France and possibly Italy as jumping off points or hubs for Transatlantic services. Added in is the possibility for less unionised and cheaper living costs for the crew equating to lower wages and less social unrest.

One thing is sure, CoVid19 and the curb on most peoples spending plus the massive cash injections from governments around the world have mad some people flush with readies. Combined with zero or even negative saving rates that means lots of funds seeking a potentially profitable home. Or lacking that even an exciting home, que lots of airline startups. 

At least this one is going for an international name that means something to most people. Not like Flyr which picked a word that only makes sense in norwegian. That bodes well but maybe not everybody have the same positive look on the viking connections. They weren't universally liked everywhere and in these days where one tries to eradicate reminders of a for some dark past is the in vogue, might not be entirely politically correct. 

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