Airlines in a Crisis

Soon the Boeing 737 ExMax will be approved for transporting passengers also in Europe, the plane will have got the necessary updates and the airlines will trained their crew. Then comes the question on how to get it back in the air without upsetting to many customers.  Airlines like Ryanair that have high frequency routes like Dublin-London or Norwegian's Oslo-Trondheim can put 1 into a roster of 3-4 aircrafts on the routes and offer anyone nervous to change to a later departure free of charge. Potentially put off by a long queue and without knowing exactly when that departure is some will change their mind. Others will after changing not think its worth the hassle the next time, or the next after that. To minimise agro this should be offered by a single customer service agent at every Max departure so the customer see its available there and then and don't have to return to sample departure hall and do security again. The added bonus is that when people change flight by person...

 And with taking on I don't mean competing against them but rather swallowing the juicy parts of it. What do Norwegian have that could be attractive to Ryanair:  It has a loyal following in Norway and parts of Scandinavia . A following that want Low Fares but loats Ryanair. It has a well established net of routes within Scandinavia and domestically within Norway that Ryanair would have a problem copying without diluting its own union stance and cost base. It is positioned at the more premium part of Low Fares with a less agitating policy against customers. This could be expanded upon incorporating some more Low Cost basics for profitability. And without messing up the Ryanair image anc cost base like its own Always Getting Better efforts have done to the bottom line lately. It has a Transatlantic/Transcontinental fleet and a worked up net of routes and we all know how O'Leary have long wanted to somehow do Transatlantic Low Cost. A part that could be split out from Norwegian S...

The main Low Fares encumbents ( = they with the Lowest Costs) in the European landscape are taking wildly different approaches to the first full winter of the CoVid19 pandemic.  Wizz is seeking opportunities where they appear and quickly moving into markets where the (semi) incumbent is in trouble. Sample in Norway where they have announced and quickly started their first domestic routes and announced even more to come when Norwegian went to the courts for protection. By the time any other seeking opportunities come looking post vaccine, Wizz will already have operated on the routes for more than 6 months. Ryanair on the other hand has spent the CoVid19 crying about different governments actions, and their response to pandemic changes is to kick the toys out of the pram and abandon routes and airports. Exactly as they used to do when an airport tried to introduce new charges. You haven't seen them really anounce an entry into any really new market, just adjusting frequencies in tho...

 There are always some Norwegians willing to buy small amounts of shares just because its an airline and its name is Norwegian. But not that manry and they are not that flush with cash that it will make a difference.  The current majority shareholders, the lease owners, are unvoluntering shareowners and its doubtfull if thwy will go for the same stunt again. And they have expressed that they don't want to own airlines. If they let the floodgates open there could be many other airline in financial need that would pay for their leased aircraft in shares instead of readies. A trade sale or trade investor is always a possibility. If the share price should fall to let#'s say 10 ore or 1 penny the whole share capital could be bought for 300 million nkr or 30 million euro. An investment instead of lets say 50 million nd nulling of the old shares would get you a solid foothold in the Scandinavian market including Scandinavia to the sun/med. Other airlines have done similar investments...

If one as the Norwegian party Senterpartiet (Centrist) suggested had given the airline Norwegian 20 billion nkr, the future for the company would have been less rosy than one would think. As opposite to the future of the many who would have filled their pockets. Management would have rewarded themselves well with some exuberant, for Norway to be, bonuses for saving the company. As Gustafson of SAS did after persuading staff to so deep cuts in their terms and renumerations some years ago. The lease- and bondholders would see to that all past and future rents and payments would be paid well in advance, as the big shareholders they are. All the unions would then come in and fight hard to see to that their members got their share of the cake and more, plus lay paid to any demands for performance improvements. Nobody would fight for neither future profits or any streamlining of the company into something that would be anything else than a future drain and per passeenger loss busines. None o...

Now when the main subject of my last article has taken the consequences and partly thrown in the towel we can speculate on if Norwegian have a future as an independent airline. CityJet might have come out of its protction as a leaner and stronger ailine, maybe, but they where a very small airline, a shadow of their former self already, with a well connected Irish businessman founder/leader and some guaranteed income wetleas contracts in their pocket. They came out of the process as an airline that no longer sell seats or fly scheduled routes under their own name. Surprised O'Leary  haven't made an appearance regarding Norwegian going lets call a spade a spade, bust. Ireland has a very small and concentrated aviation environment and those leasing companies that have planes at Norwegian have a lot more at Ryanair. In addition to that most of them grew out of the Ryanair original owner Tony Ryan's own leasing company. And many in the circuit including overseers onece worked fo...

 Is an airline that is living on the cash prepaid for cancelled flights technically in breach of the law. Why is governments letting airline that have depleted their assets to such a degree that debt far outweighs any assets, so in reality a negative balance sheet, continue on running as long as they have cash to pay some of their bills. Not only refusing to refund customers whos flights didn't happen but also handing out worthless pieces of paper and calling them points. Taking even more money from more customers running up even bigger piles of debth. The boards of these airlines must be in jeopardy risking both business quarantines and teoretically time in the slammer. There is no way any accountancy firm is going to sign off on any of their accounts when that time comes. Which may be why some of them are running for the hills. They who pay far in advance for tickets with these outfits are taking a huge risk and in some countries both travel insurance companies and banks have war...

There is things surfacing that indicate the financial expertise within Norwegian was more in getting financing and avoid paying leases rather than in cost control. It sems like different stakeholders have through the years done their besst to milk the company dry thus stopping it from building up profits for a rainy day fund. There are talk about pilots being well paid, sometimes double tariff for working on days off, which indicates that operations and crew control was not too well managed either.  These are growth pains that comes to light in many companies, including Ryanair with their well known roster screw up a couple of years ago. But Ryanair could afford it and have been busy ever since getting out of the union deals the problems led them into, finally mostly resolved by using the CoVid19 crisis to get low low and long term 5 year deals with their staff. In Norwegian on the other hand they who should keep an eye on the bottom line have instead concentrated on getting more f...

The airline business has always been a cyclical roller coaster of ups and down and its sesoned participants would do well in remembering that after 7 fat years comes 7 meagre ones, not always on that schedule. How you handle it is different from country to country and sometimes from company to company.  American airlines sway from one crisis to the next paying out all they cane to management, share- and other stakeholders in the good times. Always relying on that their government will see them as critical infrastructure and always bail them out. Privatise profits and socialise losses. The top management of Ryanair on the other hand remembers 9/11 very well and have ever since insisted on holding on to as much cash and building up as much equity in the company as possible. They are a large company in a small and not very rich economy so they know they have to handle any coming crisis on their own.  Norwegian fell into it because their current top management have minimal experie...

Braathen and his suited team didn't get his 1/5 billion nkr from the Nowegian government but there is about 100 million USD available together with the Norwegian name for a company that is willing to commit taking some new planes from Boeing.  As a manufacturer they care more about how many new airlines the can sell than how many of the older planes get parked. Norwegian never got to an agreement for how much the problems with their new ExMax and Dreamliner planes was goeing to cost the manufacturer because Beoing prefer to pay that sort of money in discounts rather than cash.  A new-Norwegian without most of the commitments and liabilities of the Schram-Norwegian could make a deal and have a fleet partially financed. That would also give them a good base for getting a good deal with the banks so any ticket sales will end up in the airline instead of being kept by the card issuers and banks for security against future refund claims.   

Norwegian did not spend the time well since the last injection of government loans. Too much concentration on finding finance too little on what makes an airline a viable business.  They could have gone for doing more cargo. If they by now transported halve of the Norwegian international post and a large portion of its exportable airfreight products if would have given the Norwegian government a reason for why the company needed saving.  They could have marked them out as bringing something extra to the CoVid19 table by, as the only airline in Europe, offering to transport the nervous in a socially distancing environment by at least offering the option of middle seat free in parts of the cabin. For 50% extra on the ticketprice off course. Then the politicians could have said look what Norwegian brings to the table, we need that, lets give them a helping hand.  Instead they decided to spend all their effort and most of their time in scouring for finance. Not easy to ...