Flyr spreading on too many thin legs

Instead of building a solid own brand they are going for many different quick fixes. 

First it was increassing its distribution by adding third parties ticket sellers to their sales channel. The latest is an increased concentration on wet leases to charter companies. 

Flyr only have 12 planes and this reduces their ability to get own upfront sales and add additional sales like car hire and accomodation. 

It's all about getting the money in early. With own sales you can get the money in months sin advance. With third parties and wet leases you most likely get the payment after the fact. Meaning you will have upfront costs instead of upfront payments and Flyr is not in a financial position to take on that.

While wet leases to charter companies can seem like a predictable income stream, they also comes with potential for great risks. There have been a number of charter companies getting into financial trouble in the later years. And quite a few have gone under leaving a lot of unpaid bills. The size of Flyr's latest wet lease deals of 30 and 90 million nkr could mean goodbye to Flyr if that happens.

There is also the downside of that these wet lease deals are not only for the winter season when the airline have a lot of spare capacity the current managment have not been able to put into productive work. They have only had 4 of 12 planes flying scheduled routes. The leases also go over the summer season when Flyr could have filled them with its own direct sold passengers for a much higher income.

Rumours also have it that these wet leases barely cover the running capital costs of the planes with not enough over for the operational costs. So in sumarum a loss making deal and not one that contributes positively to the bottom line. Just stems up some of the losses.