Is there enough adaptability within Ryanair to flourish in a CoVid19 crisis
Have Ryanair's O'Leary lost the ability to ajust. He is complaining left right and center about why not everything is like before. Why should they have to practise distancing, why is there quarantines and why do the airline have to do any changes instead of somebody else like the airports taking care of all the bothersome stuff.
Did he completely forget his schoolyear teachings about price unelastic demand. We see every day reports about people who would be willing to pay a bit more if there just was flights. They who want to and/or are desperate to travel will pay what it costs. But many will not travel for any price because they are scared. Either scared because they don't trust airlines to adapt to the new distancing safety standards or hardline practice the masks thing. Or scared they will be on a plane full of ignoramas who not only will not practice it there but do the same everywhere else and therefor be pestilence carriers. Better sit back and wait for better times.
Those companies who adapt will evolve and flourish even in crisis. What I have heard and seen so far have not convinced me that will be Ryanair. Survive yes, flourish doubtfull. They may have convinced the EU to for now drop the middle seat free, but that will scare some away rather than attract more customers. We will se wether Ryanair's one trick pony low-low prices will attract enough to risk it with no valid travel insurance and no guarantee the rules will not change between now and their flight, and they won't get their money back in cash if they do, or while their away and they will be on expensive rescue flights and have to quarantine anyway. Those ignoramas you see out and about in groups in a lockdown will not think that far ahead, but are there enough of them to fill Ryanair planes.
Did he completely forget his schoolyear teachings about price unelastic demand. We see every day reports about people who would be willing to pay a bit more if there just was flights. They who want to and/or are desperate to travel will pay what it costs. But many will not travel for any price because they are scared. Either scared because they don't trust airlines to adapt to the new distancing safety standards or hardline practice the masks thing. Or scared they will be on a plane full of ignoramas who not only will not practice it there but do the same everywhere else and therefor be pestilence carriers. Better sit back and wait for better times.
Those companies who adapt will evolve and flourish even in crisis. What I have heard and seen so far have not convinced me that will be Ryanair. Survive yes, flourish doubtfull. They may have convinced the EU to for now drop the middle seat free, but that will scare some away rather than attract more customers. We will se wether Ryanair's one trick pony low-low prices will attract enough to risk it with no valid travel insurance and no guarantee the rules will not change between now and their flight, and they won't get their money back in cash if they do, or while their away and they will be on expensive rescue flights and have to quarantine anyway. Those ignoramas you see out and about in groups in a lockdown will not think that far ahead, but are there enough of them to fill Ryanair planes.
Comments
Post a Comment